Rooted Modernity - A Century of Tradition, Reimagined

Janipur, Jammu, J&K (UT)

32°45'03.8"n 74°51'17.6"e

The flagship store reimagines a century-old legacy within a modern setting, turning delightful shopping into an immersive experience. Built within a twelve-year-old structure, the project reflects the brand’s heritage, commitment to craftsmanship, and forward-looking vision while creating a calm, tactile environment that encourages visitors to slow down and engage.

A central sit-down area anchors the programme, offering a curated experience of local food, sweets, and traditions. This café-style space encourages longer stays, transforming the store into a place of memory, community, and cultural storytelling.

The design is rooted in minimalism and material honesty, employing a subtle palette of brick, brass, wood, and stone, each valued in its natural form for timelessness and tactility. Exposed brick walls, brass details, stone surfaces, and natural wood combine to create a warm, sophisticated ambience. Custom furniture, crafted lighting, and display systems are developed in partnership with local artisans, merging traditional craftsmanship with contemporary detail.

Spatially, the layout blurs the boundary between retail and experience. Integrated counters, modular displays, and heritage references encourage fluidity and discovery, while subtle chronological cues trace the brand’s evolution.

The product is a flagship that exceeds commerce; a setting where heritage and modernity blend seamlessly.